Social Media Management
I have created content, digital strategies, implemented editorial calendars, managed, and optimized different organizations' online presence based on goals and metrics to ensure optimal engagement.
Clients
Terraforma International
Regenerative agriculture biotech startup operating with a small, resource-constrained team.
The challenge:
The company faced difficulties in building brand awareness within its industry and target markets. Consistent content creation was a struggle due to limited resources and team size. Terraforma also had challenges identifying the right messaging for each of its audiences, which varied depending on the platform.
The solution:
We addressed the company’s brand awareness challenges by implementing a streamlined content strategy built around clear audience messaging, repeatable content pillars, and efficient content repurposing. This allowed for a small team to create consistent, platform-appropriate messaging with minimal resources.