Visual Storytelling
Through branding and multimedia production I help companies tell their story and create a deeper connection with their stakeholders.
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I've worked on branding projects for non-profits, news media, and startups—everything from designing social media posts and building visual identities for campaigns to prepping for in-person events. My background is in multimedia journalism, but I’ve picked up design skills on my own, which has helped me understand how to make a campaign’s look and feel match the organization’s values and mission. I pay close attention to things like typography, color palette, messaging, and tone, making sure every piece fits the brand’s purpose.
My toolbox includes: Illustrator, Photoshop, InDesign, Canva
Visual conception and design
While working for Terraforma I have overseen and led the visual design of conference materials and marketing campaigns including packaging, brochures, banners and social media branding assets.
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I have produced images from concept development through post-production, maintaining a cohesive visual identity. Some of them have been featured in magazines and newspapers, and others have been published on websites and social media.
My toolbox includes: Photoshop, Lightroom
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Produced short-form videos from concept development through post-production.
My toolbox includes: Adobe Premiere
Feature video for Ecuadorian artist Boroshilov Basante, that I directed and post-produced.
“About” video for Progressio Ecuador, for which I wrote the script, recorded the voice over and oversaw the animation process.